For the period 1 January - 30 June 2020
Our SEO score of 81.4, higher than 80.5 in 2019, is good but impacted by performance of sections of the site on mobile. Though the mobile score is higher than it was last year, this needs further improvement. We have identified the need to compress images and streamline other assets used by the site and will continue to work to address this.
Technical - How well the technical elements of a website enable it to be accessed, crawled and indexed by search engine bots.
Content - The quality of a website's content with respect to how it engages users and search engines.
User experience - How effectively embedded information like links and visuals is used to enhance the user experience.
Mobile - How responsive or adaptable a website is to being used and displayed on a mobile device.