Creating family-friendly and inclusive evening experiences

We are supporting local businesses, venues and organisations to create more family-friendly, inclusive and non-alcohol-led experiences in the early evening (5pm to 9pm).

This work is part of Camden’s wider Evening and Night-Time Strategy, which aims to make Camden a welcoming, safe and inclusive place to spend time in the evening and night-time.

Guide to creating family-friendly and inclusive evening experiences

We have launched our practical guide to help businesses, venues and organisations create family-friendly and inclusive early evening experiences.

The guide includes ideas for activities, practical delivery tips including a safeguarding guidance, accessibility and inclusion considerations, marketing and pricing recommendations, and links to additional resources. 

Read our guide to creating family-friendly and inclusive evenings.

This guide was developed and informed through resident engagement with over 270 parents, caregivers and young people as well as feedback from local businesses, venues and organisations.

How your business will benefit 

We know that many residents, particularly families and young people, want more accessible, affordable and inclusive things to do locally in the early evening. At the same time, businesses are looking for ways to attract new customers and make better use of quieter hours.

For businesses, this is an opportunity to:

• reach new audiences and diversify your customer base
• increase footfall during quieter early evening hours
• boost spend per customer through longer visits
• build customer loyalty and repeat visits from local residents
• respond to growing demand from customers for experiences and activities 
• feature in our borough-wide marketing campaign
• diversify your evening offer in a competitive market

For Camden, this work supports a more inclusive evening economy, with activities that are not centred around alcohol and are accessible to a wider range of people.