Estate agent boards

Do I need advertisement consent?

The national advertisement regulations control the display of advertisements and signs, which include estate agents boards.

Estate agent boards of a certain number and size can be erected on properties without the benefit of advertisement consent. Typically only one, non-illuminated advertisement, of specified dimensions and height per property, has deemed consent. 

For full details on what is considered to be deemed consent, please refer to GOV.UK’s outdoor advertisements and signs: a guide for advertisers (PDF)

Estate agent boards must be removed no later than 14 days after completion of the sale or granting of the tenancy.

Areas where the display of estate agent boards is prohibited

A regulation which prohibits the display of estate agent boards is in place across six of Camden’s conservation areas (Hampstead, South Hill Park, South Hampstead, Belsize Park, Fitzjohn/Netherhall and Redington/Frognal conservation areas).

In these areas, deemed consent for the display of estate agents boards does not apply. Advertisement consent is therefore required to display a board in these areas, however the council will strongly resist granting consent due to the impact the boards would have on visual amenity.

The links below lists the properties included in the regulation area:

Proposed new area where the display of estate agent boards will be prohibited – West End Lane, NW6

The Department of Communities and Local Government has confirmed the Secretary of State’s decision to make a Direction under Regulation 7 of the Town and Country Planning (Control of Advertisement) Regulations 2007 for restriction of deemed advertising consent in West End Lane.

The effect of the Direction is to remove rights to display estate agents boards without the need for advertisement consent at the following properties: 124-280 and 199-341 West End Lane, NW6

A copy of the Direction and the Map showing the affected area can be viewed at our office from Monday-Friday, 9am-5pm. To arrange an appointment please contact the appeals and enforcement team

The decision to make the Direction may be challenged by an appeal to the High Court within six weeks of the Secretary of State’s letter (dated 18 of April 2016). A person who thinks they may have grounds for challenging the Secretary of State’s decision should seek legal advice before taking any action.

Not sure whether you need advertisement consent?

If you need further advice about whether you need consent contact planning advice and information

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